Role: Consultant / Interim head of marketing / Non executive advisor

Sector: Data Protection, professional services

Functional Areas: Growth strategy, operations, finance, marketing, business development

The Brief:

Install financial and operational systems for a rapidly scaling start-up. Develop and manage a full mix B2B marketing and lead generation strategy. Lead generation and front line sales.

Activities:

• Prepare long term financial, operating and resource forecasts and report against them

• Install cloud-based project management tools integrated with CRM and Finance cloud software

• Build full mix B2B marketing and segmentation strategy including events, website, SEO, brochures and factsheets; ran social media and PPC advertising campaigns

• Lead generation, proposal writing and front line sales

• Recruit a fulltime marketing replacement and hand over

Results:

The DPO Centre continues to scale rapidly, employing numerous full time outsourced Data Protection Officers and working with major international clients in numerous industry sectors. I remain a NED for the business.